Our Story

Hair, by a stylist.
Made on Kaua'i.

Harmonie Hernandez has been doing hair for over twenty years - European runways, the Victoria's Secret stage, training for L'Oréal Professionnel - and started Ceremony when the season after her second baby left her wanting something gentler than what she could buy.

Harmonie Hernandez, founder of Ceremony, hand-mixing preservative-free haircare in her kitchen on Kaua'i
01

Twenty years behind the chair.

Harmonie started doing hair young - first in Detroit, then New York, then on the road. Twenty years of fashion shows in Europe, Victoria's Secret runways (Gisele Bündchen among them), teaching for L'Oréal Professionnel, the occasional name from the magazines (Mariah Carey, once). Two decades of studying what actually works on women's hair.

Then Kaua'i, where she and her husband built their life. Two babies, fourteen years on the island, and a question - why is the haircare on the shelves so much worse than what she could mix herself?

Harmonie Hernandez on the Kaua'i coast
Ceremony Shampoo Powder, hand-mixed in small batches on Kaua'i
02

What goes in the bottle.

The Hair Growth Oil is pumpkin seed oil, nettles, and vitamin E -- pumpkin seed for DHT blocking, nettles for scalp inflammation, vitamin E for follicle blood flow. The Glossing Serum is flax seed, broccoli seed, vitamin E, and sweet almond, with a quiet cedarwood-amber-honey blend for fragrance -- botanicals that penetrate the cuticle, not coat it. The Shampoo Powder is aloe vera, matcha, apple cider vinegar, arrowroot, xanthan gum, and sodium cocoyl isethionate -- a gentle surfactant extracted from coconut husks. No water in the bottle, which is why we do not need preservatives.

Every formula started as the one Harmonie was making for herself, then for friends, then for the women who started asking. Hand-mixed in small batches. Tested on no one but her, the people she knows, and the women who write back.

03

Why here.

Harmonie has been on Kaua'i for fourteen years. Every Ceremony bottle is mixed in the same kitchen where she made the first one -- the one she made for her own postpartum scalp.

We don't ship in pallets. We make in batches small enough to sign each one. Slow on purpose.

Ceremony Hair Growth Oil with roller-ball applicator, made on Kaua'i

The difference that makes the difference is intention.

- Harmonie Hernandez
Founder, Ceremony · Kaua'i, Hawai'i

Begin the ritual.

Four minutes. Four steps. The way Harmonie makes it for herself, every wash day.